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Job Description: ** Please note this is a Fixed Term Contract role for 6 months ** About Dentsu Dentsu is a leading global marketing and advertising agency network founded in 1901 in Tokyo, Japan, specializing in integrated growth, media, data, and digital transformation for brands. Operating in over 145 countries with a workforce of 10,000+ employees, it delivers services across creative, customer experience management (CXM), and media. Role Purpose We’re looking for a commercially driven Marketing Manager to help deliver on our marketing strategy, helping drive and report on lead generation, and revenue impact through a wide array of agency marketing activities. This is a hands-on role for someone who thrives in fast-paced environments, enjoys working closely with sales teams, designers, comms and loves building and reporting on high-performing marketing campaigns. What you’ll be doing

• Owning and delivering a content strategy for Merkle UK&I including awards, case studies, social media and thought leadership
• Developing and executing B2B marketing and demand generation strategies
• Driving lead generation across digital, content, email, paid media, events, and webinars – a big emphasis on events (working with the team)
• Managing the full funnel from awareness to qualified leads and opportunities
• Working closely with sales team to create sales collateral based on targeting, messaging, and service
• Tracking performance, ROI, and continuously improving how we market ourselves for growth

What we’re looking for

• Proven experience in a B2B marketing role – Senior Exec or Marketing Manager
• Experience in media/digital/creative agency industry
• Experience in the UK agency awards scene – knowledge of calendar and what it takes to win
• Knowledge and understanding of lead and demand generation
• Marketing automation and CRM experience (Salesforce, Splash, Stripo, Adobe, LinkedIn)
• Excellent digital marketing and campaign management skills
• Excellent writing and communication skills
• Commercial mindset with strong analytical ability and a creative flair
• Great project management skills and ability to report against KPIs

Inclusion and Diversity At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience. This job description is a summary of the essential functions of the job, not an exhaustive or comprehensive list of all job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description. Other duties, as assigned by the supervisor, might be part of the job. #LI-Hybrid Location: London Brand: Dentsu Time Type: Full time Contract Type: Fixed Term Contract (Fixed Term)