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Business Development Analyst – CRM & E-Marketing Full Time

at Latham & Watkins LLP London in London (Published at 10-09-2024)

About Latham & Watkins: Latham & Watkins is a global law firm consistently ranked among the top firms in the world. The success of our firm is largely determined by our commitment to hire and develop the very best and brightest, creating a team that provides our clients with the highest quality of work and service. We are driven by our core values: respect, innovation, and collaboration. About the Role:

The Business Development Analyst – Marketing Technology, CRM & E-Marketing is an integral part of Latham’s Business Development team. This role will be responsible for working closely with the Business Development Manager – Marketing Technology, CRM & E-Marketing to support and advance the firm’s CRM & E-Marketing initiatives as part of the firm’s Marketing Technology strategy, supporting on project management, analysis, training, implementation, and communications, while delivering CRM & E-Marketing projects successfully to support the strategic objectives of Business Development as well as individual partner goals. This role will be located in our London office. Please note that this role may be eligible for a flexible working schedule that allows for a hybrid and in-office presence.


Responsibilities & Qualifications: Other key responsibilities include:
  • Actively championing the firm's CRM system by organising training sessions, creating clear user guides, providing continuous support, and empowering staff at all levels to fully leverage the system's capabilities
  • Serving as a key contact for assigned region(s), providing guidance and support in CRM management and e-marketing activities
  • Managing and executing e-marketing campaigns for assigned regions, from delivery to performance analysis
  • Supporting data analysis and the creation of powerful and compelling reports and presentations summarizing data for the firm, which includes assisting with preparing and delivering reporting for the firm’s leadership to support strategic decision-making
  • Supporting internal communication and collaboration efforts to ensure the programme delivers value and supports revenue goals, working closely with Business Development teams across the firm


We’d love to hear from you if you:


  • Demonstrate strong attention to detail and the ability to work methodically
  • Exhibit solid communication skills, both written and verbal, including effective interpersonal communications and the ability to interact with people at all organisational levels
  • Display proficiency in CRM platforms, including Microsoft Dynamics


And have:


  • A bachelor’s degree or an equivalent
  • Experience supporting business development or marketing initiatives

Benefits & Additional Information:

Successful candidates will not only be provided with an outstanding career opportunity and welcoming environment, but will also be provided with a generous total compensation package with bonuses awarded in recognition of both individual and firm performance. Eligible employees can participate in Latham’s comprehensive benefit program which includes:


  • Health insurance as well as group income protection and life assurance
  • A pension plan
  • Wellness programs
  • Employee discounts
  • And more!


Additionally, we have a range of diversity programming including Global Affinity Groups. These groups provide a firmwide platform to share experiences and advice as well as an opportunity to participate in a supportive network with common interests to help make life at the firm even better.


Latham & Watkins is committed to diversity, equal opportunity, sustainability, and pro bono legal services. We draw from a remarkable wealth of talent to create one of the world's leading law firms, and advance these commitments through the work of our Global Citizenship department. Our lawyers, paralegals, and professional staff worldwide comprise a rich mixture of different races, ethnic backgrounds, religions, sexual orientations, cultures, and primary languages. Our diversity makes us who we are.
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