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Digital Media Manager Full Time

at AV BROWNE ADVERTISING LTD Belfast in Belfast (Published at 16-03-2022)

Who Are We?

At AV Browne the work we produce is very important. If we didn?t produce beautiful, engaging, challenging, innovative, effective work for clients of all shapes, sizes, markets and industries, what would be the point?

So, everyone who works here wants to be the best. But we don?t just mean the best strategist, the best UX designer or the best Digital Media Manager.

We are an Equal Opportunity employer with salary and associated benefits commensurate with experience and benchmarked against industry standards. We operate a flexible working policy within a four-day week environment. And we are on a pathway of progressive change in our agency; one that values people, profit and planet equally.

This role comes with the following benefits:

  • Four day (30 hour) week
  • Competitive salary (24-32k for 4 day week, experience dependent)
  • Flexible, hybrid working
  • 25 days annual leave plus 9 days statutory holidays
  • Training allowance
  • Cycle to work scheme
  • Standard company pension

Who Are You?

Part strategist, part analyst, part do-er and all team player, you are a natural multitasker, with the ability to work across multiple channels for multiple clients. You are organised, and like to ensure deadlines are met. Whilst you?re a ?people? person, you are analytical and comfortable with statistical analysis and budgetary management. A capable and approachable team member, you have solid understanding of search and social and skills.

Passionate about search and social marketing and the role it can play within the marketing mix, you?re familiar with the full Google toolkit and have an in-depth understanding of how search marketing can flex to assist in delivering campaign objectives from paid search listing to dynamic re-marketing. You will identify trends, new techniques, opportunities and tools and bring these to bear on our client campaigns. A strong writer, you have a creative mind and will work with our studio team to brief and develop effective creative executions in pursuit of our client objectives.

Main Responsibilities

You?ll be responsible for planning, executing, managing, tracking and optimising all digital media activity (PPC, social, display, SEO and analytics) including:

  • planning, scheduling, targeting and performance of all digital media activity. Managing their execution against client key performance indicators.
  • setting key performance indicators prior to activity using robust measurement processes.
  • Tracking, analysing and managing client data on an ongoing basis to ensure optimal performance on all campaigns
  • Taking the lead in delivering and presenting regular performance reports to clients to highlight wins, areas of improvement and recommendations for future activity.
  • Developing media plans based on campaign target audiences and continually evolve these through testing and optimization.
  • Managing campaign budgets, ensuring that predicted spends are aligned.
  • Demonstrate a passion for learning about new techniques and innovations, and assist in sharing this knowledge with other internal teams and clients.
  • Identify, cost and manage opportunities to content outreach including influencers and social publishers


Essential Criteria

  • At least 2 years? experience in digital media marketing, including search marketing, ideally in an agency setting.
  • Proven experience in analysis and reporting.
  • Proven experience in social media platforms.
  • Proficient knowledge of Excel and PowerPoint.
  • Advanced understanding of Google Analytics, (GA certified).
  • Advanced knowledge of Google Ads, (Ads certified).
  • Proficient in using Google Tag Manager and Google Search Console.
  • Experience of setting up tracking and tagging to measure end- to-end digital customer journeys and marketing campaigns.
  • You will have a high level of attention to detail, a demonstrable passion for all things data and digital, and keen to try new tactics, tools and technologies.
  • Excellent written and verbal communication skills with an ability to turn highly detailed analysis into easy-to-understand summaries and insights.
  • High levels of organisational and project management skills.

Desirable Criteria

  • Experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Experience with influencer marketing
  • Familiarity with planning and buying above-the-line / traditional media

Job Types: Full-time, Part-time, Permanent
Part-time hours: 30 per week

Salary: £24,000.00-£30,000.00 per year


  • Additional leave
  • Casual dress
  • Company pension
  • Cycle to work scheme
  • Flexible schedule
  • Sick pay
  • Work from home


  • Day shift

Ability to commute/relocate:

  • Belfast, BT1 2LB: reliably commute or plan to relocate before starting work (required)


  • Bachelor's (preferred)


  • Digital marketing: 2 years (required)
  • Digital media planning: 2 years (required)

Application deadline: 01/04/2022
Reference ID: DMM0322

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