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Marketing Executive Full Time

at Page Personnel - UK Dudley in Dudley (Published at 01-06-2021)

A £130 million turnover global business, who had their best year yet during the pandemic!



Job Description


  • Manage and develop the Intranet

  • Work with key stakeholders to drive and support the internal communications programme

  • Coordinate inbound marketing activities to support lead generation through digital channels

  • Work with key stakeholders, to plan and execute the agreed digital marketing plans and projects, including SEO/SEM/PPC

  • Acquire insight into online marketing trends and keep plans up to date, proposing new areas for growth as deemed suitable for e.g., mobile, social media, webinars, apps, development of blogs and forums

  • Plan and implement targeted marketing communications activities using the full marketing mix (internal and external communications)

  • Copywriting for marketing collateral, including brochures, letters, emails

  • Build relationships with the media by working with key stakeholders to generate press releases for the purposes of news coverage and brand awareness

  • Conduct annual customer satisfaction surveys

  • Carry out competitor research

  • Produce stationery, inc. business cards, letterheads, compliment slips, fax templates, ensuring all materials have the correct information and are in line with brand guidelines

The Successful Applicant


  • A Degree in Marketing, Digital Media and Marketing or relevant field is essential

  • Experience of customer segmentation - marketing to end users, specifiers and key customers is essential

  • A professional recognised marketing qualification, such as CIM, would be beneficial but not essential

  • Experience of Google AdWords and SEO is beneficial

  • Minimum of 3 years of experience in a similar role
  • Digital marketing experience in particular, using social media is essential

  • Experience of using Mailchimp or an alternative marketing email platform would be beneficial

  • Understanding of customer segmentation/building personas

  • Experience of using CRM systems such as Sage or an alternative platform would be beneficial

What's on Offer


As Marketing Executive, you will be entitled to the following benefits:


  • Contributory pension 5%

  • Life assurance

  • 5 weeks annual holiday, plus statutory days

  • Flexible working hours


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