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Instagram Tour Guide Full Time

at InstaTours Liverpool in Liverpool (Published at 25-04-2021)

Our mission is to help people shoot amazing Instagrams

We have launched Ireland?s first walking tour for taking Instagram pictures (www.insta.tours or Instagram @Insta_Tours_) in the three cities of Dublin, Cork and Galway. We are the #1 photography tour on Tripadvisor for all of our locations and also Ireland. We are now expanding to the UK, opening up in Edinburgh, Manchester and Liverpool, where we are looking for 3 guides in each location.

Our values:

  • Go to the most Instagrammable spots
  • Show how to take amazing pictures
  • Teach Instagram skills
  • Share stories about the local area.


You will be giving a tour that is 1hr30 and take in the top 5-7 Instagram spots of the city. You will be leading a group size of max 15 people on each tour to ensure 1x1 attention. You will start the tours on weekend afternoons at 2pm at the city centre and expand depending on demand. We are open on locations with your input but they need to be within walking distance of each other.

Team and Marketing:

Currently we are 3 people working in the business with 7 part time guides in Ireland as well. We all stay in contact through Whatsapp with the occasional video call. Our target market is people between the ages of 15 and 40 with high activity on Instagram and new to the location (mostly tourists). We target guests through social media, our Tripadvisor reviews and influencer tours to join our tour.

What you will gain from this:

  • You will be trained on how to spot the most Instagrammable places of your city, interacting with guests, how to teach people photography tips, practise tours and we will be helping you every step of the way to coach you to be your best.
  • An opportunity to build your social media presence of photography in partnering with an emerging tourist brand. You will increase your followers and interactions on your own posts and build your own brand.
  • A flat fee for each tour of 40 pounds.
  • You can pick your own hours + ability to do this job on the side. This is a regular freelance role.
  • You will have a chance to follow your passion of photography and be paid to achieve your dreams. You will be interacting with people and helping create their best pictures.
  • An opportunity to join at the very start of the journey of a photography business idea that can scale worldwide. You are getting in on the ground floor of a potential large tourism brand.

Your duties would include:

  • Giving a walking tour of 1hr30 minutes. This will usually start on Saturdays at 2pm and the location is expected to be at the City centre. You will be expected to turn up 10 minutes early.
  • You will be given a checklist of people on the tour through our app, with contact details for any latecomers.
  • Introducing yourself at the start of the tour and explaining what will happen on tour. For example, which locations, what you?ll be showing them to do on Instagram and how long it will take.
  • Helping tourists take photos of the beauty spots. This includes tips on filtering, editing, angles, lighting etc. Spending time with each individual as you see fit during the tour.
  • Providing sample captions,
  • Giving stock photos if needed (especially if bad weather),
  • Other Instagram tips and generally chatting to people.
  • You would be responsible for taking a group photo and sharing it for our Instagram page.
  • You will have to ask the tourists to give a Tripadvisor review at the end of the tour.

Your profile:

  • You will be passionate about photography and active on Instagram. You are an expert in optimising photos through Instagram.
  • You will have a portfolio of photography to share.
  • You will be friendly, approachable and able to make people feel welcome. This extends to story-telling while guiding people on the tour. You will be able to build rapport easily.
  • You will be available to give tours on weekends and possibly weekdays.

Desirable but not necessary:

  • Past experience of giving tours
  • Past professional work or training as a photographer
  • Additional languages spoken (French, German, Spanish or Italian preferably)

If you feel that you would enjoy this role then apply with your Instagram profile or photography portfolio with your CV and will set up a video call to talk through how you can benefit from this opportunity.

This position is open to people who have the right to work in the UK.

Contract length: 24 months

Part-time hours: 6 per week

Expected start date: 17/5/2021

Job Types: Part-time, Temporary, Contract

Salary: £26.00 per hour


  • Weekends

Application question(s):

  • Do you need visa sponsorship for this role?
  • Do you live/currently based in Liverpool?


  • Photography: 3 years (required)

Work remotely:

  • No

COVID-19 precaution(s):

  • Remote interview process
  • Social distancing guidelines in place

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