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Head of Paid Search Full Time

at Web.Com in London (Published at 22-05-2020)

PPC Executive

Company Information

Web.com is one the most dynamic and fastest growing companies serving small businesses on the internet. The company now has over 4 million small business customers with annual revenues of approximately $600 million. Web.com separates itself from the competition through its comprehensive product offerings and personal customer service. Web.com provides a full range of Internet services to small businesses to help them compete and succeed online. Web.com is a global domain registrar and further meets the needs of small businesses anywhere along their life cycle with affordable, subscription-based solutions including website design and management, search engine optimisation, paid search, online marketing campaigns, social media, and eCommerce solutions. For more information, please visit www.web.com.

The Web.com International business team is based in the UK and services several high value partnerships internationally. The growth and evolution of key channel partnerships, and their successful integration into the product and fulfillment teams are a key responsibility and Web.com is recruiting for a Head of Paid Search to join our vibrant digital marketing team. Based at our Stockton HQ, the successful candidate will help grow this exciting part of the business: remaining aligned with strategy, commitments and goals of the organization.

The Head of Paid Search is responsible for managing and optimising a portfolio of client accounts. The ideal candidate will have experience across paid media: possess a ?roll-up your sleeves?, and action-oriented mindset, and accountability to execute the function and deliver best in class customer service while maintaining the best-in-class standards one expects from a company with Google Platinum Partner Status.

Job Responsibilities

· Manage an impressive and diverse portfolio of clients' accounts.

· Creating, optimizing and reporting on a variety of PPC campaigns across a range of platforms.

· Understanding campaigns (Search Network, Display Network, Video YouTube,Shopping and Universal Apps).

· Building new and managing clients existing accounts.

· Able to communicate well Internally and externally with Sales reps.

· Able to handle multiple workflows (Ad Words, Emails, ticketing systems) all whilst dealing with Internal members of staff to answer any account queries they have. The ability to Multitask and prioritize workloads Is essential.

· Working to team and Individual targets, ability to up sell and cross sell.

· Ability to execute in a fast-paced environment.

Candidate requirements

· Experience In paid search for clients in a multitude of service Industries.

· Dealing with businesses of all sizes, and contribute to creating new client proposals, tailoring strategies to the client?s needs.

· Experience within Google Ad Words (Search Network, Display Network, Video YouTube,Shopping and Universal Apps.) and analytics. Also, a strong understanding behind the previously mentioned products, and how googles algorithms come into play.

· Good communication skills, dealing with clients and sales reps in a professional manner.

· Setup of conversion tracking and call tracking ? comfortable using Google Tag Manager, Google Analytics

· Proven experience in managing Paid Ads campaigns, including setting up product feeds in Google Merchant Center and optimizing data held in the feeds

· Ability to construct compelling copy for PPC adverts

· Working closely with the digital team to analyze and interpret data. This will help identifying marketing trends, customer segmentation, developing insight to share with the team and providing recommendations.

The successful candidate will be a self-starter, highly organised and capable of working with several stakeholders both internally and externally to deliver against goals.

Starting Salary: £28k per annum plus bonus/commission, plus pension, plus a variety of staff incentives including International travel and perkbox

Should you be interested in the above position, please email your CV along with a brief cover letter outlining your suitability for the role to Melissa Thomson.

Reference ID: PPC20

Job Types: Full-time, Permanent

Salary: £28,000.00 /year

Benefits:

  • Childcare
  • Company Events
  • Company Pension
  • On-site Parking
  • Wellness Programmes

Experience:

  • PPC: 3 years (Required)

Location:

  • Stockton-on-Tees TS18 (Preferred)

Work remotely:

  • Temporarily due to COVID-19


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