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Marketing Manager Full Time

at ContentCal in London (Published at 14-02-2020)

Job Role: Marketing Manager - SEO and Content Marketing

Location: WeWork, Old Street, London

About us: We are an award winning SaaS business providing content marketing software with 1000?s of customers, high growth and big ambition now ramping up our expertise in roles key to future growth.

The role: You?ll be spearheading our organic marketing growth by defining and executing content marketing plans driving brand awareness, increased share of digital traffic and new customers for ContentCal. Our organic led growth plans require an exceptional individual who is proven at ideation. planning, writing, design and measurement to drive digital growth and who is confident to make this happen.

Key responsibilities

? Drive incremental market share in terms of content engagement and new customers through SEO focused organic marketing initiatives

? Increase organic traffic through content marketing and SEO activities, that are well planned and executed - KPIs will be assigned for quarterly growth targets

? Develop and execute a short, medium and long term Content Marketing Strategy that will increase the digital footprint of the brand, to bring in the target audience to the site

? Focus on the user journey across organic channels and target customer types to engage with the right prospects in the right channels at the right time

? Find and report on organic initiatives, manage agency suppliers and work across our freelance and in house teams to deliver fast cycle time initiatives

What you will be measured on

  • SEO Performance: Rankings for SEO, increase in organic traffic to the whole site, traffic share, domain authority, link building
  • Content planning: Creating an engaging plan that will meet objectives
  • Content production: Volume, quality, range of approaches/styles deployed, improving engagement metrics across the site
  • Plan execution: Working with your content friendly colleagues in Marketing, Sales and Product to implement your plan
  • KPI?s delivered: Increasing content consumption, organic web traffic and engagement leading to trials and conversions of customers

Skills and Experience

  • 5+ years focused organic customer acquisition focused digital marketing experience including role(s) preferably at a SaaS, technology, media or marketing business
  • Strong academic background and preferably industry body marketing qualification eg CIM, IDM, IAB.
  • Expert and evangelist for businesses growth using organic content marketing, lead generation magnets, link building and technical SEO improvements
  • Experience working in growing marketing teams alongside channel speciliasts in PPC, CRM, and Social
  • Examples of great writing, excellent verbal and written communication, relationship building and problem-solving abilities
  • Excellent communication skills, fluent in spoken and written English to native standard
  • Using existing tech and tools such as Google Analytics, SEMRush, Hubspot, Contentful and Figma or equivalents and introducing new technologies and methods
  • Manage projects confidently with the product and technology teams plus specialist agencies and write specifications and understand / edit web content.
  • Produce clear and relevant reporting against your responsibilities
  • Understand and communicate technical and creative concepts to different audiences
  • High levels of initiative, self-motivation and time management.

Benefits

A competitive salary depending on experience level plus excellent employee benefits including 25 days holiday, We Work office benefits, Perkbox, pension, health insurance option and a company MacBook.

If you feel motivated by this, then get in touch. Candidates must have the right to work in UK.

No agencies

Benefits:

  • Flexible working hours
  • Bonus scheme
  • Casual dress
  • Private medical/dental insurance
  • Work from home opportunities
  • Company events & social hours

Job Types: Full-time, Permanent

Salary: £40,000.00 to £50,000.00 /year

Experience:

  • SEO: 3 years (Required)
  • Content Marketing: 3 years (Required)


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