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Marketing Manager Full Time

at Wayland Games Limited in Hockley (Published at 10-08-2018)

Wayland Games Limited are looking to expand their Marketing team with a dynamic and focused Digital Marketing Manager to work in our head office located just outside of Southend in Essex.

Driving our digital marketing projects, you will create and manage the online strategy for the organisation. You will be expected to have an exceptional understanding of SEO as well as a demonstrable knowledge of the latest digital marketing techniques. Your responsibilities will include managing the current team, email marketing, actively SEO, PPC, monthly engagement and analytics reports and content publication for digital channels.

To succeed in this position you will need to demonstrate a deep understanding of the underlying fabric of the web, particularly current SEO techniques and extensive understanding of Adwords & Bing Ads. You will be rewarded with a competitive salary, 28 days per year holiday and significant promotion opportunities for the right individual.

The Requirements

  • Ability to develop and drive our digital marketing and social media strategies.
  • Use analytics software such as Google Analytics to monitor and report on performance.
  • Conduct full competitor SEO research
  • Create and execute link building strategies and other SEO strategies
  • Identify and react upon opportunities for onsite enhancements.
  • Ensure that the retail offering of the business have high visibility online and are properly promoted through multiple digital media platforms.
  • Liaise with the product data and stock control teams to ensure that accurate information is used.
  • At least 1 years experience managing a team
  • Able to identify opportunities for conversion optimisation and possible UI/UX issues

The Ideal Candidate

  • Significant e-commerce and digital marketing experience demonstrating a key understanding of the underlying fabric of the web, particularly Google page ranking and related SEO skills.
  • A strong and demonstrable knowledge of the latest digital marketing techniques and practices
  • A solid grasp of the English language, with exceptional written and presentational skills.
  • A extensive working knowledge of the full Google Adwords including Shopping, Content, Gmail, remarketing, Youtube marketing.
  • Experience in A/B testing
  • Excellent working knowledge of Analytics, affiliate incentive based programs and Email marketing tools, including automated email based programs.
  • Possess sound commercial acumen and genuine interest in a multi-channel retail market.
  • Has a logical mind with a keen eye for detail valuing accuracy and a proactive approach to problem solving.
  • Is more than capable of working on multiple projects simultaneously both autonomously and as part of a small team.
  • Experience in international digital marketing

Job Type: Full-time

Salary: £30,000.00 /year

Experience:

  • marketing: 5 years
  • Team Management: 1 year


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