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Marketing Manager Full Time

at Elder Technolgies in East London (Published at 09-08-2018)

About us


Elder a company with a bold ambition. As the world gets older, we want to reinvent what it means to age. That starts by replacing the UK’s broken care home model.


We are not your everyday startup - we are a collection of value-driven people who care about providing a critical service to those in need while also utilising the latest tech and business insights.


With backgrounds from companies including Google, Airbnb, Uber, Just Eat and Graze, we are looking for the best and brightest talent to join our team on the front line. We’re backed by a leading European VC and our founders previously founded and exited mopp.com (the UK’s leading home services marketplace). We are the 3rd fastest growing tech startup in the UK and 12th in Europe!


About the role


This is a newly created role to lead our newly created Acquisition Marketing team. With a Digital Marketing Manager reporting into you, you will be responsible for managing all paid acquisition channels including TV, Inserts, Press, Radio & Direct Mail, with the opportunity to drive further growth with increased optimisation and testing programmes to improve existing channels and well as exploring and unlocking new ones.


The successful marketing manager will require a good understanding of offline direct response media and how to deploy each channel to best effect to successfully engage and acquire new customers. An in-depth understanding of online channels is desirable, but not required.


What You’ll Be Responsible For...


  • Develop and deliver an overall acquisition strategy (both online and offline).

  • Support the development of forecasts and budgets

  • Drive and accelerate performance across channels; scaling reach and conversion rates through an obsessive focus on utilising data/insights and testing.

  • Line-managing the Digital Marketing Manager, supporting his development, helping him to add increasing value to the team

  • Manage and nurture day-to-day relationships with media owners, and other third-party partners and agencies

  • Own regular reporting to the Leadership team, and the wider business


REQUIREMENTS


  • Proven knowledge through similar previous roles

  • Has managed and optimised a selection of TV, inserts, direct mail and door drops

  • Commercially minded and highly numerate

  • Has worked in fast-growth subscription or e-commerce business

  • Strong people management and relationship skills

  • Organised, good attention to detail, and strong oral and written communication skills

  • Digital acquisition experience/understanding a bonus

  • Ambition to build a high-performing function


BENEFITS


  • You’ll be joining a small but fast-growing team

  • Greenfield opportunity; You can shape the strategic direction of the company from day one

  • Plenty of team lunches and socials

  • A very cool office just near Spitalfields Market, East London

  • The rare opportunity to do something greater than creating yet another social media app

  • Competitive salary based on experience + bonus

  • 25 days holiday a year

  • We’re going to change the lives of millions of people and their families


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